Advertising Your Small Business Online
In Your Target Market
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We provide a wide variety of online advertising services for small business around the world.
Keyword Research
Keyword research is the most important element of advertising your business online. Your business is found (or not found) on the Internet by the keywords people enter in the search engines.
Identifying the keywords potential customers are entering when they are ‘just looking’ and when they are ‘ready to buy’ is the key to online success. It is important to combine those buying keywords for your business with the local areas near your business. This powerful combination will then lay the groundwork for all future traffic generation from being found in local search, the normal search and also in pay per click advertising.
Search Engine Optimization
Google and other search engines have three different areas where they return search related results. On the top and right hand side they display paid advertisements related to the keywords the user entered. For certain keywords, they will display a map with the locations and names of up to 10 local businesses. The third area is the natural or organic search results.
We make it so you are dominating your local market online and you have top positions in all three of these areas. This way you can be found on the Internet by potential customers looking for products or services like yours.
Local Search: Getting on the Map
Google and other search engines will often provide a map with listings of 10 of the top businesses related to those keywords. This is often the first place consumers look at when trying to find a local business. We help your site get ranked high in the local search to provide you with a steady stream of qualified prospects and customers.
Natural Search Results
The natural search results are known to be the most trusted results, with the top 3 positions on page 1 getting 61% of the clicks. These natural results include the sites the search engines have decided are most closely related to what they think the user is looking for. We use search engine optimization combined with many other services to help you get ranked high in the natural search results bringing more prospects and customers.
Pay Per Click
The third area search engines show are the paid advertisements. On Google these run along the top and down the right hand side. Google allows an incredible amount of customization, including choosing what areas you want your ads to show up in. Your ad only shows up in areas you want to market to – this is powerful for local small businesses.
We create the ads, organize the keywords, create the campaigns and optimize the results providing you with a highly targeted stream of prospects and customers. This is the quickest way to get new prospects and customers to your site.
Article Marketing
We write articles and distribute them on article directories. These articles are rich with the most important keywords related to your business. By creating and distributing articles in article directories, prospects have other ways of running across information about you and your business that extends far beyond search engines.
These articles are often republished in newsletters and other websites bringing prospects that not only are interested in the topic of the article but are very inclined to do business with you because of the information they learned about you in the article.
Blog Marketing
We create and maintain one or more blogs for you. The search engines love blogs especially if they are updated regularly. We provide the expertise to set up an optimized blog, then create regular blog posts that are rich with your targeted keywords. We then publish and announce the new post to over 51 blog directories.
Like article marketing, blogs bring in customers not currently searching using the search engines. Blogs also help you get ranked higher in search engines, a two for one marketing technique, bringing in both direct traffic through people reading the blog posts and also by improving your search engine rankings.
Video Marketing
With the popularity of Youtube and other video sites, it is important to have videos on these services “found” by prospects and customers. Youtube is now the second more popular place where people search for solutions to their problems. We provide simple yet effective videos that will lead more prospects to your site and grow your business.
Online Press Releases
Another way for prospects to stumble upon information about your business is to use press releases. In the old days, press releases would be created and then sent via fax to newspapers and magazines that targeted your desired prospects. Now with online press release distribution services, a press release can be created and distributed electronically.
This provides the double benefit of getting more information around to a broad range of users and also increases the number of links coming back into your site. So you get immediate traffic from people reading your press releases plus you improve your search engine rankings, leading more people to visit your site when they are searched for terms related to you. We create the press releases and then distribute them electronically for you.
List Building
One of the most important services we provide is to build your lists of prospects and customers. Often people coming across a website are just in the curiosity stage. They are seeing who has a product or service they might need in the future, or maybe they need it now but don’t actually have the time or resources to take pursue it right now.
We help you get visitors to your site, provide you with their name and email address so you can regularly contact them providing information about your products and services. Then when the time is right they are reminded of your capabilities and buy from you.
How many times have you searched for some solution on the Internet only to get a phone call or have an important meeting come up keeping you from taking action. This happens with people visiting your site as well. An online business can often double or triple their sales rate just by carefully building their list of prospects and developing a relationship with them.
Testing and Tracking
Too many online businesses take actions to improve their traffic or get more visitors to take action like calling your company but then never check to see if it is actually improving. It is like shooting arrows in the dark and never looking at the target to see if you need to adjust your aim.
We build tracking into everything we do. We not only try different keywords, different wording, different calls to action, we track every change to determine where we get the best results for your business. Even small improvements in 5 or 10 areas of traffic and conversion can have dramatic results in growing your business.
Take Action Today
If you would like to grow your business and increase the effectiveness of your online marketing, contact us today and we will provide a free evaluation of your site and let you know the various ways you can bring in more money from the Internet.
